Trickery as Marketing Strategy

Love this RUSQ article and its title: Trickery as Marketing Strategy, by Mallory Arents, RUSQ, volume 56, issue 1, Fall 2016.

Sometimes a little subterfuge is necessary to get patrons to think outside the box of what they normally expect from a library. By using different lures, sometimes in disguise, libraries can introduce new patrons to resources and services they had no idea the library could offer. We know we have tons to offer our patrons—we just have to be a little creative in order to make them realize it!

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