[Strategy Series 3 of 3] Marketing the 21st Century Library
This course teaches participants that marketing and promotions can help us better serve our patrons in the 21st century, and improve awareness and regard for our profession.
Marketing in the 21st century library is a four week course designed for MLS candidates, graduates, librarians and paraprofessionals who are charged with creating marketing and promotions plans. It will highlight the overall importance of using marketing and promotions to increase awareness and plan for the future.This course is unique as it succinctly outlines the differences between marketing plans, which are strategic, and promotions plan, which are reactive. It contains principles of survey methods, project planning, staff support and buy in. It is also a method of increasing respect and support of librarians in all types of libraries.